ABSTRACT: Social Media Marketing has recently been adapted by many brands, including Higher Education Institutions. The cost of marketing through conventional media at a global scale could be very large therefore effective ...

As early as 1970, Ivan Illich predicted that in the future, there would be a move towards ‘deschooling society’. At the outset of the new millennium, explosion in the production of information ignited a need for the shift ...

Following the exponential increase in the global usage of the Internet as one of the main tools for communication, the Internet established itself as the fourth most powerful media. In a similar vein, computer literacy ...

Print advertising was designed for the local target market and primarily focuses on the local language to communicate with the customer. However, immigration and education in international universities such as Eastern ...

Social media is a new kind of media that day by day becomes more important and takes irreplaceable place in peoples‟ everyday lives. As time passes usage purposes of social media gets wider and covers many different purposes. ...

ABSTRACT: The effects of traditional news media on comprehension and remembering have been one of the important topics of research in communication studies. With the inclusion of the Internet and later technological ...