Browsing 10 Faculty of Communication and Media Studies by Subject "Integrated Marketing Communication - Return on Customer Investment - Pension Fund - Turkey Market"

Now showing items 1-1 of 1

The Role of Measurement in Integrated Marketing Communication; Turkish Pension Funds

Kemal, Anıl (Eastern Mediterranean University (EMU), 2011)

ABSTRACT: The current literature has shown that organizations need to complete the entire progressive stages of integrated marketing communication (IMC) to be able to measure the return on customer investment (ROCI) of IMC ...