Browsing 10 Faculty of Communication and Media Studies by Author "Karimova, Gulnara Z."

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Browsing 10 Faculty of Communication and Media Studies by Author "Karimova, Gulnara Z."

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  • Application of Bakhtinian Concepts to ‘Interactive’ Advertising 
    Karimova, Gulnara Z. (Eastern Mediterranean University (EMU), 2011)
    ABSTRACT: Before the 1980s the concept of interactivity was seldom addressed, but since then the number of articles discussing interactivity has increased at a fast rate. Researchers over and over again introduce ...