Impact of online WOM on destination trust and intention to travel: A medical tourism perspective

DSpace Home
→
09 School of Computing and Technology
→
SCT – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – SCT
→
View Item

dc.contributor.author	Abubakar, Mohammed Abubakar
dc.contributor.author	İlkan, Mustafa
dc.date.accessioned	2016-11-08T19:13:35Z
dc.date.available	2016-11-08T19:13:35Z
dc.date.issued	2016
dc.identifier.issn	2212-571X
dc.identifier.uri	http://dx.doi.org/10.1016/j.jdmm.2015.12.005
dc.identifier.uri	http://hdl.handle.net/11129/3062
dc.description	Due to copyright restrictions, the access to the publisher version (published version) of this article is only available via subscription. You may click URI and have access to the Publisher Version of this article through the publisher web site or online databases, if your Library or institution has subscription to the related journal or publication.	en_US
dc.description.abstract	Electronic word-of-mouth (WOM), also known as eWOM, is one of the most influential sources of information on the web. The aim of this study is to examine the impact of online WOM on destination trust and intention to travel in the medical tourism sector. In addition, the paper examines the moderating effect of income on the researched variables. Structural equation modeling is applied to examine the interplay between the proposed variables, using a sample of 216 respondents. The empirical results suggest that: online WOM positively influences destination trust and intention to travel; destination trust positively influences intention to travel; rising income strengthens the relationship between online WOM and intention to travel; and rising income weakens the relationship between destination trust and intention to travel. Implications and future research directions are discussed.	en_US
dc.language.iso	eng	en_US
dc.publisher	Elsevier	en_US
dc.relation.isversionof	10.1016/j.jdmm.2015.12.005	en_US
dc.rights	info:eu-repo/semantics/closedAccess	en_US
dc.subject	Online WOM; eWOM; Medical tourism; Destination trust; Travel intention	en_US
dc.title	Impact of online WOM on destination trust and intention to travel: A medical tourism perspective	en_US
dc.type	article	en_US
dc.relation.journal	Journal of Destination Marketing & Management	en_US
dc.contributor.department	School of Computing And Technology	en_US
dc.contributor.authorID	TR255914	en_US
dc.contributor.authorID	TR214500	en_US
dc.identifier.volume	5	en_US
dc.identifier.issue	3	en_US
dc.identifier.startpage	192	en_US
dc.identifier.endpage	201	en_US