Faculty of Communication and Media Studies - Thesis Colection

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Faculty of Communication and Media Studies - Thesis Colection

 

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  • Brand Trust, Brand Loyalty and Intention: Facebook as a Student Recruitment and Retention Channel 
    Nevzat, Raziye (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018-06)
    ABSTRACT: Social Media Marketing has recently been adapted by many brands, including Higher Education Institutions. The cost of marketing through conventional media at a global scale could be very large therefore effective ...
  • Oza Kahve’nin İletişim Tasarım Süreci ve Gelişimi 
    Agan, Rava (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018)
    This thesis examines the dynamics between visual communication design, public relations and advertising for the local coffee brand “Oza Coffee” in the TRNC. Setting off from sources in different disciplines that are concerned ...
  • Influence of Product Placement Strategy used in TV Series on Nigerians 
    Ogunmola, Olaoluwapemi Ajoke (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)
    Technological advancement has provided more media options for audience to choose from, leading advertisers to seek new strategies to reach their target audience. Product placement strategy is considered one of those ...
  • Palestinian Students’ use of Social Media in Family Communication 
    Abuseifein, Amin (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)
    Many Palestinians immigrate for higher education due to the political conflicts faced by the nation. A large number has found Eastern Mediterranean University as a convenient place to pursue their education. As the ...
  • An Analysis of the Power and Politics of Turkish Cypriots Representation in the British News 
    Erişen, Hanife (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2019)
    Following historical and political events, the Turkish Cypriot community living in North Cyprus are unrecognised by the world, with economic, political and at times socio-cultural embargoes placed on them since 1974. ...