Browsing Faculty of Communication and Media Studies - Thesis Colection by Subject "Advertising - Social aspects"

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Browsing Faculty of Communication and Media Studies - Thesis Colection by Subject "Advertising - Social aspects"

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  • University students' response to social media advertisements 
    Nmezi, Onyedikachi Uzozie (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-08)
    ABSTRACT: The use of social media for marketing techniques has been in the increase in parallel with the increasing number of social media users and the impact of social media on the audience habits in many different areas ...