eWOM, Revisit Intention, Destination Trust and Gender

DSpace Home
→
09 School of Computing and Technology
→
SCT – Journal Articles: Pre-Prints (Pre-Refereeing Author Versions) – SCT
→
View Item

dc.contributor.author	Abubakar, Abubakar Mohammed
dc.contributor.author	Ilkan, Mustafa
dc.contributor.author	Al-Tal, Raad Meshall
dc.contributor.author	Eluwole, Kayode
dc.date.accessioned	2017-04-20T08:10:53Z
dc.date.available	2017-04-20T08:10:53Z
dc.date.issued	2017-04
dc.identifier.issn	1447-6770
dc.identifier.uri	http://hdl.handle.net/11129/3211
dc.description.abstract	This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed.	en_US
dc.language.iso	eng	en_US
dc.publisher	Elsevier	en_US
dc.rights	info:eu-repo/semantics/openAccess	en_US
dc.subject	eWOM, Destination trust, intention to revisit, gender	en_US
dc.title	eWOM, Revisit Intention, Destination Trust and Gender	en_US
dc.type	article	en_US
dc.relation.journal	Journal of Hospitality and Tourism Management	en_US
dc.contributor.department	School of Computing and Technology	en_US
dc.contributor.authorID	TR255914	en_US
dc.contributor.authorID	TR214500	en_US