Abstract:
This study develops a conceptual research model to identify and induce local and
international tourists to visit historical attractions and facilities in Kumasi the
Ashanti region of Ghana. Websites provide valuable information about tourism
destination marketing and tourism products to visitors and enhance tourists
purchasing intentions. Data from a judgemental sampling technique were used for
the research. Full time front desk employees from 36 hotels and 396 customers
contributed to the study. A confirmatory factor analysis was used to evaluate the
reliability and validity of the model measurements. The analytical results indicate
that online destination image, online word of mouth, online security vulnerability
test significant with tourists’ satisfaction as a mediator. The results also provide
reliable reference for tourism administrators and researchers interested in online
destination marketing and suggest that tourists perceive online security
vulnerability as a menace to society and should be prevented.
Description:
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