dc.contributor.advisor |
Tümer, Mustafa |
|
dc.contributor.author |
Alola, Violet Uju |
|
dc.date.accessioned |
2017-06-28T05:30:53Z |
|
dc.date.available |
2017-06-28T05:30:53Z |
|
dc.date.issued |
2013-07 |
|
dc.date.submitted |
2013 |
|
dc.identifier.citation |
Alola, Violet Uju. (2013). Antecedent and Consequences of Brand Loyalty: Empirical Study. Thesis (M.A.), Eastern Mediterranean University, Institute of Graduate Studies and Research, Dept. of Business Administration, Famagusta: North Cyprus. |
en_US |
dc.identifier.uri |
http://hdl.handle.net/11129/3303 |
|
dc.description |
Master of Arts in Marketing Management. Thesis (M.A.)--Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration, 2013. Supervisor: Assoc. Prof. Dr. Mustafa Tümer. |
en_US |
dc.description.abstract |
This work was proposed to investigate the antecedent and consequences of brand loyalty as it affects the banking industry in North Cyprus. Examining the dimension of brand loyalty and how bank managers can work towards its sustainability. The result of the empirical study, using data collected from 164 respondents from Famagusta in North Cyprus. The research indicates that brand Equity, Satisfaction, Trust, service quality has a positive influence on brand loyalty, while price and word of mouth was not seen to have any effect on brand loyalty. Brand equity was seen as the most dependable variable of brand loyalty.
Keywords: Brand Loyalty, Brand Equity, Satisfaction, Trust, Service Quality |
en_US |
dc.description.abstract |
ÖZ:
Bu çalışma da Kuzey Kıbrıs'ta bankacılık sektöründe etkiler olarak marka sadakati öncülü ve sonuçları araştırmak için önerilmiştir. Marka sadakati boyutu incelenmesi ve nasıl banka yöneticileri sürdürülebilirlik doğru çalışabilir.Ampirik çalışmanın sonucunda, Kuzey Kıbrıs Gazimağusa 164 katılımcıların toplanan verileri kullanarak. Fiyat marka sadakati üzerinde herhangi bir etkisi olduğu görülmemiştir ise araştırma marka Özkaynak, Memnuniyeti, Güven, ağızdan ağıza gösterir, hizmet kalitesi, marka sadakati üzerinde olumlu bir etkisi vardır. Marka değeri marka sadakati en güvenilir değişken olarak görüldü.
Anahtar Kelimeler: Marka Sadakati, Marka Değeri, Memnuniyeti, Güven, Hizmet Kalitesi |
en_US |
dc.language.iso |
eng |
en_US |
dc.publisher |
Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ) |
en_US |
dc.rights |
info:eu-repo/semantics/openAccess |
en_US |
dc.subject |
Business Administration |
en_US |
dc.subject |
Marketing Management |
en_US |
dc.subject |
Consumers' preferences - Brand choice |
en_US |
dc.subject |
Brand Name Products - Consumer's Preference - Brand Loyalty |
en_US |
dc.subject |
Marketing - Consumption (Economics) |
en_US |
dc.subject |
Brand Equity |
en_US |
dc.subject |
Service Quality |
en_US |
dc.subject |
Trust |
en_US |
dc.subject |
Satisfaction |
en_US |
dc.title |
Antecedent and Consequences of Brand Loyalty: Empirical Study |
en_US |
dc.type |
masterThesis |
en_US |
dc.contributor.department |
Eastern Mediterranean University, Faculty of Business and Economics Department of Business Administration |
en_US |