ABSTRACT: Social Media Marketing has recently been adapted by many brands, including Higher Education Institutions. The cost of marketing through conventional media at a global scale could be very large therefore effective ...

This research tried to validate a new approach to semiotic analysis in advertising posters. The aim of writing this thesis was to reveal a new approach in dealing with signs and the way it is used in advertising design. ...

Print advertising was designed for the local target market and primarily focuses on the local language to communicate with the customer. However, immigration and education in international universities such as Eastern ...

Social media is a new kind of media that day by day becomes more important and takes irreplaceable place in peoples‟ everyday lives. As time passes usage purposes of social media gets wider and covers many different purposes. ...

ABSTRACT: The effects of traditional news media on comprehension and remembering have been one of the important topics of research in communication studies. With the inclusion of the Internet and later technological ...