Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Advertising, Work of Art, Visual Rhetoric"

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Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Advertising, Work of Art, Visual Rhetoric"

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  • The Use of Artwork Images in Advertising: A Visual Rhetorical Analysis 
    Köksal, Fatma Nazlı (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-08)
    ABSTRACT: Today, consumption of many products which are not different from each other when their usage values into consideration play a role for the formation of social identities of individuals. At this point, advertisers ...