Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Advertising - Marketing - Interactivity"

EMU I-REP

Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Advertising - Marketing - Interactivity"

Sort by: Order: Results:

  • Application of Bakhtinian Concepts to ‘Interactive’ Advertising 
    Karimova, Gulnara Z. (Eastern Mediterranean University (EMU), 2011)
    ABSTRACT: Before the 1980s the concept of interactivity was seldom addressed, but since then the number of articles discussing interactivity has increased at a fast rate. Researchers over and over again introduce ...