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Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject

Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Calliope"

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Attitudes of Facebook and Instagram Users Towards SNS Clothing Brands’ Posts and Their Influence on Users’ Purchasing

Karahasan, Tahsin (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018)

This case study has focused on the attitudes of individuals towards clothing brands posts in Facebook and Instagram, their influence on Terranova and Calliope brands and how these posts in Facebook and Instagram motivate ...