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Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Cluster Analysis"

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Profiling Consumer Decision-Making Styles and Consumption among Young Adult Consumers in Northern Cyprus: From Marketing Communications Perspective

Ayman, Umut (Eastern Mediterranean University EMU, 2015-02)

In the ever increasing competitive environment of today’s globalized markets due to shifts and changes on determinants of satisfaction, identification of consumer motives towards marketer’s desired section is crucial. ...