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- Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject
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Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Online social networks-Social Media-YouTube-Advertisement-University Students-Eastern Mediterranean University-Cyprus"
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(Eastern Mediterranean University EMU, 2016-07)The present study aims to assess Eastern Mediterranean University students‘ perception towards beauty advertisements on YouTube. The study is based on the Uses and Gratification Theory and seeks to explore the extent to ...
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