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Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Social Media, Brand Trust, Brand Loyalty, Intention, Higher Education Institutions"

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Brand Trust, Brand Loyalty and Intention: Facebook as a Student Recruitment and Retention Channel

Nevzat, Raziye (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2018-06)

ABSTRACT: Social Media Marketing has recently been adapted by many brands, including Higher Education Institutions. The cost of marketing through conventional media at a global scale could be very large therefore effective ...