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Theses (Master's and Ph.D) – Communication and Media Studies
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Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject

Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Social media-Marketing-Internet marketing-Social marketing"

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Facebook Addition and Brand Tracking: Case Study Eastern Mediterranean University

Yeganli, Hanieh (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016-07)

The study ‘Facebook Addiction and Brand Tracking’ was conducted to investigate and assess the addiction to Facebook, and its role in remembering and following brands. The focus of this study is to analyze the addiction of ...
Social Media as an Advertising Tool: Reaching and Persuading Audience Through Instagram

Ahmadova, Aytan (Eastern Mediterranean University EMU, 2015-08)

Social media is a new kind of media that day by day becomes more important and takes irreplaceable place in peoples‟ everyday lives. As time passes usage purposes of social media gets wider and covers many different purposes. ...