Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Advertisement"

EMU I-REP

Browsing Theses (Master's and Ph.D) – Communication and Media Studies by Subject "Advertisement"

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  • Beauty Advertisements on YouTube: An Assessment of EMU Students’ Perception 
    Amoo, Khadijat Oluwakemi (Eastern Mediterranean University EMU, 2016-07)
    The present study aims to assess Eastern Mediterranean University students‘ perception towards beauty advertisements on YouTube. The study is based on the Uses and Gratification Theory and seeks to explore the extent to ...
  • Facebook Addition and Brand Tracking: Case Study Eastern Mediterranean University 
    Yeganli, Hanieh (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016-07)
    The study ‘Facebook Addiction and Brand Tracking’ was conducted to investigate and assess the addiction to Facebook, and its role in remembering and following brands. The focus of this study is to analyze the addiction of ...
  • Gender Representation in Iranian Lifestyle Magazine, Green Family: A Semiological Analysis 
    Shasavandi, Leila (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016-08)
    Gender representation in the media is an area of gender and media studies that has enjoyed adequate scholarly attention. A slew of the studies conducted in this area have highlighted and explored issues in respect to image, ...
  • Influence of Product Placement Strategy used in TV Series on Nigerians 
    Ogunmola, Olaoluwapemi Ajoke (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2017)
    Technological advancement has provided more media options for audience to choose from, leading advertisers to seek new strategies to reach their target audience. Product placement strategy is considered one of those ...