Browsing 07 Faculty of Architecture by Subject "Marketing--Design--Consumers--Psychology"

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Studying The Stimulating Role of Visual Merchandising and Store Indoor Atmosphere on Customers Shopping Behavior: Case Of Clothing Stores

Köseoğlu, Nüvit (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2022-02)

Visual merchandising is one of the essential strategic tools as an initial stimulant while getting the brand into the customer's mind. It is a crucial retail strategy that maximizes the aesthetics of a product and ...