Browsing 11 Faculty of Tourism by Author "Günay, Tuğrul"

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Investigating Turkish Green Hotel Customer’s Decision-Making Mechanism: Re-testing The Extended Model of The Theory of Planned Behavior

Günay, Tuğrul (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2021-09)

Over the last decade, many studies have started to focus on understanding customer’s green purchase intentions or revisit intentions since the increasing importance of environmental issues in the hotel industry. The ...