The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel ...

The existing investigation has reassessed the former studies which are implemented by the researchers and investigators about destination image and its attributes. As for assessing, the questionnaire has been specifically ...

Destination image has a crucial role in the development of tourism industry. Trust and loyalty of tourist’s are two key factors in sustainable development of tourism in the international market. This thesis aims to ...

The tourism industry is developing rapidly around the world. As a result of the ever-changing tourism demands, new forms of tourism have started to emerge, and accordingly, countries have started to develop different ...

The purpose of this study; Bodrum’s destination properties, strengths and weaknesses, social media and tourism relations, social media and marketing extensions and to determine where it is in the field of publicity and ...