Browsing 11 Faculty of Tourism by Subject "Destination Branding, Brand Image, Service Quality, Profitability, North Cyprus"

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Browsing 11 Faculty of Tourism by Subject "Destination Branding, Brand Image, Service Quality, Profitability, North Cyprus"

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  • Tourism Destination Branding as a Marketing Factor: The Case of TRNC 
    Ghaedi, Azar (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-06)
    ABSTRACT: The aim of this study is to assess the implications of ‗branding‘ on customer satisfaction and loyalty in the context of marketing management studies. Therefore, an examination of customer satisfaction and customer ...