Browsing 11 Faculty of Tourism by Subject "Destination Branding, Customer Based Brand Equity, Destination Image, Distance Decay Theory, Tourist Satisfaction"

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TRNC's destination image among travelers: Preliminary analysis of distance decay theory

Sadatgol, Seyed Mani (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2013-07)

ABSTRACT: This study reexamined the previous works regarding the customer based brand equity (CBBE) models. In this research the effect of brand equity components which are Brand loyalty, Brand Value ,Brand quality and ...