Browsing 11 Faculty of Tourism by Subject "Sustainable Supply Chain Management (SSCM), Green Marketing (GM), Tourism Planning and Development, Sustainability and Environmental Impact, Mashhad, Iran"

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Green marketing towards sustainable tourism emerging opportunity and challenges: The case of Mashhad

Basiri, Parirokh (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-03)

ABSTRACT: The tourism industry has evolved into a formidable and dynamic sector that legitimizes a systemic approach to its structure and development. Its impact and influences as a social and economic force has been ...