Browsing 11 Faculty of Tourism by Subject "Word of Mouth"

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3S’ Tourism Image and its Determining Factors: Evidence from North Cyprus

Maleki, Pegah (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2015-09)

This empirical study aims to investigate the effect of cognitive image of 3S tourism on attitude of tourist to 3S tourism activities. This research also examines the impact of attitude to 3S tourism of visit intention and ...
Transitioning from Word of Mouth to Word of Mouse: the Impact of Social Media on Guest Perceived Satisfaction

Masri, Dana (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020-06)

This thesis aims to identify the main themes expressed by hotel guests throughout online reviews and recommendations, along with which of these themes have been correlated with higher and lower ratings. The study used ...