Browsing Theses (Master's and Ph.D) – Tourism by Author "Zsigmond, Rita Viktoria"

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The Effects of Green Practices and Green Image on Customer Perception: Case of Airline Industry

Zsigmond, Rita Viktoria (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2015-09)

This study attempts to evaluate the effects of green image and brand image on passenger satisfaction and loyalty. This research also investigates the moderating effects of green practices on the relationships between green ...