Browsing Theses (Master's and Ph.D) – Tourism by Subject "Brand Image"

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The Effects of Green Practices and Green Image on Customer Perception: Case of Airline Industry

Zsigmond, Rita Viktoria (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2015-09)

This study attempts to evaluate the effects of green image and brand image on passenger satisfaction and loyalty. This research also investigates the moderating effects of green practices on the relationships between green ...
Measuring Customer Based-Brand equity, Evidence from Restaurants and Cafeterias Inside EMU Campus

Dehkayei, Azadeh Delavar Rafiei (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016)

This study examines the practicality and applications of a customer-based brand equity model in the Eastern Mediterranean University restaurants and cafeterias. This research is based on design, methodology, and approach ...
Transitioning from Word of Mouth to Word of Mouse: the Impact of Social Media on Guest Perceived Satisfaction

Masri, Dana (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020-06)

This thesis aims to identify the main themes expressed by hotel guests throughout online reviews and recommendations, along with which of these themes have been correlated with higher and lower ratings. The study used ...