Browsing Theses (Master's and Ph.D) – Tourism by Subject "Consumer behavior--Online social networks--Word of Mouth"

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Transitioning from Word of Mouth to Word of Mouse: the Impact of Social Media on Guest Perceived Satisfaction

Masri, Dana (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2020-06)

This thesis aims to identify the main themes expressed by hotel guests throughout online reviews and recommendations, along with which of these themes have been correlated with higher and lower ratings. The study used ...