Browsing Theses (Master's and Ph.D) – Tourism by Subject "Customer-based Brand Equity (CBBE)"

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Measuring Customer Based-Brand equity, Evidence from Restaurants and Cafeterias Inside EMU Campus

Dehkayei, Azadeh Delavar Rafiei (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2016)

This study examines the practicality and applications of a customer-based brand equity model in the Eastern Mediterranean University restaurants and cafeterias. This research is based on design, methodology, and approach ...