Browsing Theses (Master's and Ph.D) – Tourism by Subject "Destination Branding, Brand Image, Service Quality, Profitability, North Cyprus"

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Browsing Theses (Master's and Ph.D) – Tourism by Subject "Destination Branding, Brand Image, Service Quality, Profitability, North Cyprus"

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  • Ghaedi, Azar (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-06)
    ABSTRACT: The aim of this study is to assess the implications of ‗branding‘ on customer satisfaction and loyalty in the context of marketing management studies. Therefore, an examination of customer satisfaction and customer ...