Browsing Theses (Master's and Ph.D) – Tourism by Author "Bassey, Frederick Offiong"

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Browsing Theses (Master's and Ph.D) – Tourism by Author "Bassey, Frederick Offiong"

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  • The Effect of Perceived Price Fairness on Customer Satisfaction and Loyalty 
    Bassey, Frederick Offiong (Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ), 2014-12)
    ABSTRACT: The purpose of this thesis is to develop a conceptual model that examines the relationship between customers perceived price fairness, satisfaction and loyalty, incorporating two outcomes of loyalty, affective ...