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Browsing COM – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – Communication Studies by Subject "Personality Symbols, Icons - Advertisement"

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Analysing the Effectiveness of the Personality Symbols/Icons

Halim, İpek (Online Journal of Communication and Media Technologies, 2012-07)

Personality symbol can cover all the identifications of the brand. It can be the face or the soul of the company. Their effect on the brand image is huge. The research focuses on calculating the roles and effectives of the ...