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Browsing TOU – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – Tourism by Author "Kayaman, Rüçhan"

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Customer based brand equity: evidence from the hotel industry

Kayaman, Rüçhan; Araslı, Hüseyin (Emerald Group Publishing, 2007)

The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel ...