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Browsing TOU – Journal Articles: Publisher & Author Versions (Post-Print Author Versions) – Tourism by Subject "Consumer Ethnocentrism"

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Influence of ethnocentric tendency of consumers on their purchase intentions in North Cyprus

Güneren, Ebru; Öztüren, Ali (Taylor & Francis, 2008)

This research investigates whether there is any variation in ethnocentric tendency levels of the consumers when their purchase intentions on the products from different countries of origin are considered. Consumers who are ...