The prospect and schizogenesis: A Batesonian perspective on the implications of the double-bind in advertising messages

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dc.contributor.authorMiles, Chris J.
dc.date.accessioned2026-02-06T17:58:42Z
dc.date.issued2004
dc.departmentDoğu Akdeniz Üniversitesi
dc.description.abstractThe author argues that current trends in advertising, particularly an increased reliance on complex destabilizing metaphors, have produced a double-bind situation within target audiences that has resulted, as per Gregory Bateson's description of the schizogenic process, in schizophrenic communication patterns being fed back to advertisers. Links are made to the roots of ironic consumption and other paradoxical tensions in consumer behavior. © 2004, Sage Publications. All rights reserved.
dc.identifier.doi10.1177/1470593104047636
dc.identifier.endpage286
dc.identifier.issn1470-5931
dc.identifier.issue4
dc.identifier.scopus2-s2.0-85010952762
dc.identifier.scopusqualityQ2
dc.identifier.startpage267
dc.identifier.urihttps://doi.org/10.1177/1470593104047636
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/
dc.identifier.urihttps://hdl.handle.net/11129/7704
dc.identifier.volume4
dc.indekslendigikaynakScopus
dc.language.isoen
dc.relation.ispartofMarketing Theory
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260204
dc.subjectadvertising
dc.subjectBateson
dc.subjectcommunication patterns
dc.subjectconsumer
dc.subjectdouble-bind
dc.subjectmetaphors
dc.subjectparadox
dc.subjectschizogenesis
dc.subjectschizophrenic
dc.titleThe prospect and schizogenesis: A Batesonian perspective on the implications of the double-bind in advertising messages
dc.typeArticle

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