Internet banking adoption among generation Y customers: An application of extended TAM

Abstract

The aim of this study is to examine the factors that affect the intention of Generation Y consumers to adopt internet-banking services in the framework of the basic and extended technology acceptance model (TAM). To this aim, we investigated responses from 270 participants aged 18–35 years old on adopting internet-banking services by using structured equation modelling (SEM). Empirical findings showed Perceived Usefulness (PU) as the strongest determinant of behavioural intention towards internet-banking adoption. The results also revealed that perceived ease of use (PEOU) and Social Influence (PI) have crucial roles in encouraging Generation Y to use internet banking. These findings imply several policy recommendations, which we discussed in detail in the implications and limitations section. © © 2020 Inderscience Enterprises Ltd.