More Adverts or More eWOM’s

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dc.contributor.authorMohammed, Abubakar
dc.contributor.authorİlkan, Mustafa
dc.date.accessioned2016-08-19T06:24:37Z
dc.date.available2016-08-19T06:24:37Z
dc.date.issued2013
dc.departmentSchool of Computing and Technologyen_US
dc.descriptionThe file in this item is the publisher version (published version) of the article.en_US
dc.description.abstractThe increase use of internet as source of information by consumers has raised concern among firms as well as practitioners, regarding the effectiveness of such information. Consumers have become savvier using the internet to gather information about products and/or services; trust in traditional advertisements has decrease and Marketers are particularly interested in better understanding electronic word-of-mouth (eWOM) because traditional forms of communication " advertising " appear to be losing effectiveness.en_US
dc.identifier.citationAbubakar, A. M., & Ilkan, M. (2013). More Adverts or More eWOM’s. J Bus & Fin Aff, 2, e129.en_US
dc.identifier.doi10.4172/2167-0234.1000e129
dc.identifier.endpage129en_US
dc.identifier.issn2167-0234
dc.identifier.orcidTR255914en_US
dc.identifier.orcidTR214500en_US
dc.identifier.startpage129en_US
dc.identifier.urihttp://dx.doi.org/10.4172/2167-0234.1000e129
dc.identifier.urihttps://hdl.handle.net/11129/2892
dc.identifier.volume2en_US
dc.language.isoen
dc.publisherBusiness & Financial Affairsen_US
dc.relation.ispartofBusiness & Financial Affairs
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectInformation - Internet - Advertisementen_US
dc.subjectelectronic wordof- mouthen_US
dc.subjectInformation Technologies - Firmsen_US
dc.subjectMarketing strategy / methods, Marketingen_US
dc.subjectWord of mouth advertising - Communication - Consumersen_US
dc.subjectKnowledge management - Customer servicesen_US
dc.titleMore Adverts or More eWOM’sen_US
dc.typeArticle

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