The Level of Educational Tourism in Jordanian Universities Through the Relationship Between the Push–Pull Factors, Expectations, Aspirations, and International Career Expectations

Abstract

Jordan is characterized by educational tourism and the possession of services and education at reasonable prices compared to developed countries. Therefore, educational tourism is an important source for Jordan’s economy. This study was carried out to find out the opinions of foreign students about educational tourism in Jordan in terms of push and pull factors, expectations, aspirations and international Career expectations. The descriptive analytical approach was used and with reference to previous studies. The electronic questionnaires used social networks, about 400 foreign students in private and public Jordanian universities responded. The results of this study were that the ambition factors followed by the expectations factors are the most important of the factors that affect the choice of Jordan as a destination for educational tourism. The results of this study are expected to help the Jordanian tourism authorities and governmental and private educational institutions in further enhancing their position in educational tourism and address their weaknesses. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.