Impact of online WOM on destination trust and intention to travel: A medical tourism perspective

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dc.contributor.authorAbubakar, Mohammed Abubakar
dc.contributor.authorİlkan, Mustafa
dc.date.accessioned2016-11-08T19:13:35Z
dc.date.available2016-11-08T19:13:35Z
dc.date.issued2016
dc.departmentSchool of Computing And Technologyen_US
dc.descriptionDue to copyright restrictions, the access to the publisher version (published version) of this article is only available via subscription. You may click URI and have access to the Publisher Version of this article through the publisher web site or online databases, if your Library or institution has subscription to the related journal or publication.en_US
dc.description.abstractElectronic word-of-mouth (WOM), also known as eWOM, is one of the most influential sources of information on the web. The aim of this study is to examine the impact of online WOM on destination trust and intention to travel in the medical tourism sector. In addition, the paper examines the moderating effect of income on the researched variables. Structural equation modeling is applied to examine the interplay between the proposed variables, using a sample of 216 respondents. The empirical results suggest that: online WOM positively influences destination trust and intention to travel; destination trust positively influences intention to travel; rising income strengthens the relationship between online WOM and intention to travel; and rising income weakens the relationship between destination trust and intention to travel. Implications and future research directions are discussed.en_US
dc.identifier.doi10.1016/j.jdmm.2015.12.005
dc.identifier.endpage201en_US
dc.identifier.issn2212-571X
dc.identifier.issue3en_US
dc.identifier.orcidTR255914en_US
dc.identifier.orcidTR214500en_US
dc.identifier.scopus2-s2.0-84953431868
dc.identifier.scopusqualityQ1
dc.identifier.startpage192en_US
dc.identifier.urihttp://dx.doi.org/10.1016/j.jdmm.2015.12.005
dc.identifier.urihttps://hdl.handle.net/11129/3062
dc.identifier.volume5en_US
dc.identifier.wosWOS:000384386700002
dc.identifier.wosqualityQ1
dc.indekslendigikaynakScopus
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherElsevieren_US
dc.relation.ispartofJournal of Destination Marketing & Management
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectOnline WOM; eWOM; Medical tourism; Destination trust; Travel intentionen_US
dc.titleImpact of online WOM on destination trust and intention to travel: A medical tourism perspectiveen_US
dc.typeArticle

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