The Relationship Between Service Quality and Customer Satisfaction: Sport and Health Centers in North Cyprus

Abstract

This study was carried out due to the increasing competition in sports and health centers and itspopularity today. The service quality of the gyms and its effects on customer satisfaction were investigated. It isanswering the questions about if customer satisfied. In this study, it emphasized the importance of improving thequality of service and how it affects the customer. It is mentioned that the variety of activities of the gyms attractthe customer. this study revealed a positive relationship between variables. The survey conducted withinformation from the Ministry of Youth and Sports. Test was done with SPPS program and the pilot studychecked and the work started without a fault. The pilot test held in 3 main centers: Famagusta, Kyrenia andNicosia. The sample size was determined as 215 considering the 95% confidence interval, 5% confidence leveland the participants in the Health and Sports Centers in Northern Cyprus between February and April in 2019,in order to calculate the sample size were evaluated and analyzed. In this study, it was observed that the servicequality of gyms in Northern Cyprus affects customer satisfaction and gender and age factors have an effect oncustomer satisfaction. This kind of customer-oriented enterprises should ensure that the quality should be kepthigh. The absence of such a study in the Northern Cyprus contribute greatly to both the academy and the sector.