A cybernetic communication model for advertising

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dc.contributor.authorMiles, Chris J.
dc.date.accessioned2026-02-06T17:58:42Z
dc.date.issued2007
dc.departmentDoğu Akdeniz Üniversitesi
dc.description.abstractTaking as its starting point Barbara B. Stern's (1994) ‘A Revised Communication Model for Advertising’, the article argues for the application of first-order and second-order cybernetic principles to the construction of a more multidimensional and realistic model that is able to address well-documented tensions and problems in the advertising system and provide a fresh perspective on issues connected with interactive advertising and the creative component in advertising communication. The article culminates in a radical second-order cybernetic model of advertising communication that is founded upon the relationship between various observing frames and the stabilized eigenforms (constructions of the self and others produced by an observer) that are generated in the communication process. © 2007, Sage Publications. All rights reserved.
dc.identifier.doi10.1177/1470593107083159
dc.identifier.endpage334
dc.identifier.issn1470-5931
dc.identifier.issue4
dc.identifier.scopus2-s2.0-84992854050
dc.identifier.scopusqualityQ2
dc.identifier.startpage307
dc.identifier.urihttps://doi.org/10.1177/1470593107083159
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/
dc.identifier.urihttps://hdl.handle.net/11129/7705
dc.identifier.volume7
dc.indekslendigikaynakScopus
dc.language.isoen
dc.relation.ispartofMarketing Theory
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260204
dc.subjectadvertising
dc.subjectcommunication
dc.subjectcybernetics
dc.subjectfeedback
dc.subjectinteractivity
dc.subjecttheory
dc.titleA cybernetic communication model for advertising
dc.typeArticle

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