Assessing Digital Transformation in Hotel Websites: A Comparative Study of Turkish and International Hotel Chains

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dc.contributor.authorBayraktar, Fetine
dc.contributor.authorRezapouraghdam, Hamed
dc.contributor.authorHaktanır, Mine
dc.date.accessioned2026-07-09T09:24:25Z
dc.date.issuedMay, 21-25 2025
dc.departmentFakülteler, Turizm Fakültesi, Turizm Bölümü
dc.descriptionThis prestigious event aims to further strengthen academic cooperation in the field of tourism in the Turkic World and to share new research. We would like to express our sincere gratitude to all partner institutions and organizations that made valuable contributions to our symposium, our colleagues who contributed to the organization process, and all participants.
dc.description.abstractThe rapid advancement of digital technologies has significantly increased competition in the hospitality industry. Hotel websites have become crucial for promoting services to potential customers and gaining a competitive advantage. This study aims to evaluate the digital features of Turkish hotel chain websites and compare them with international hotel chains that are operating in Turkey. The research examines the extent of digital transformation of Turkish hotel chains’ websites to report and discuss the level of applicability of digital features on their websites by comparing them with international competitors. This research is important as it identifies the extent to which innovative digital features and AIdriven technologies are integrated in hotel chain websites, providing insights into their role in improving marketing strategies and strengthening competitive positioning in the hospitality industry.
dc.identifier.endpage632
dc.identifier.isbn978-605-9595-72-8
dc.identifier.otherhttps://www.youtube.com/watch?v=wEKBO5D-Y44
dc.identifier.startpage630
dc.identifier.urihttps://hdl.handle.net/11129/16058
dc.language.isoen
dc.publisherEastern Mediterranen University Press
dc.relation.ispartof7th INTERNATIONAL TURKIC WORLD TOURISM CONGRESS PROCEEDINGS May, 21-25 2025, Famagusta, TRNC (ULUSLARARASI TÜRK DÜNYASI TURİZM KONGRESİ BİLDİRİ KİTABI 21-25 MAYIS 2025, Gazimağusa, KKTC )
dc.relation.publicationcategoryKonferans Öğesi - Ulusal - Öğrenci
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectDigital Transformation
dc.subjectHotel Websites
dc.subjectContent Analysis
dc.subjectHotel Chains
dc.subjectHospitality Management
dc.titleAssessing Digital Transformation in Hotel Websites: A Comparative Study of Turkish and International Hotel Chains
dc.typeConference Object

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