Effects of privacy concern, risk, and information control in a smart tourism destination

Abstract

Smart tourism destinations are growing, with the use and implementation of technology to make travel more enjoyable. Still, the tourist's information privacy concerns generated by the big data available to the destination and service providers is a significant problem for smart tourism, which can affect the sustainability and economic benefit of the smart tourism destination. This study investigates privacy concern, perceived risk, control of information, service provider trust in a smart tourism destination, and the resulting behavioural intentions. The results were obtained using an online survey of 384 respondents that have visited the smart tourism destination Dubai. The results indicated that use context as an environmental factor helps mitigate the tourists' negative privacy concerns and perceived risk towards trust in a smart tourism destination. Furthermore, previous privacy violation experience as a personal factor was negatively related to trust in the smart tourism destination and the service providers. The study provides meaningful contributions on smart tourism to destination management organizations (DMO's) and service providers on what influences and mitigates the privacy concern of the tourists using mobile application location-based services available in a smart tourism destination, building on the social cognitive theory.