THE ASSESSMENT AND IMPACT OF SHOPPING CENTERS: CASE STUDY LEMAR

Abstract

Economic, socio-cultural and demographic changes in Famagusta have altered consumers' shopping expectations; they expect good architectural quality as well as various functions and activities besides shopping. The concept of shopping has moved away from being purely a necessity towards being part of the urban lifestyle. Accordingly, recently developed shopping centres try to satisfy these new demands in a variety of ways. The new Lemar shopping centre in Famagusta, Northern Cyprus, is an example of such a centre. This study aimed to measure user satisfaction and identifies the impact of the Lemar shopping centre on the immediate local context by surveying 104 randomly selected consumers, local residents and shopkeepers. Statistical analysis of the resulting data was used to determine Lemar's physical qualities, functions and activities as well as its general impact on its close urban context and the wider city. Survey data is supplemented with on-site observations. This study reveals that the majority of respondents perceive the shopping centre as a positive contribution to the area, as an attractive building with a contemporary style and pleasant indoor spaces. On the other hand, it has increased the traffic on the high street, the area has become more crowded and air pollution has increased. This study suggests that consumers' and citizens' viewpoints should be considered in planning decisions in order to contribute to the success of shopping centres.