Revolutionizing Hospitality: Managerial Insights into Digital Transformation in Tourism

Abstract

The study investigates the perceptions and experiences of managers regarding digital transformation (DT) in the tourism and hospitality industry. By analyzing their adaptation to and competence with digital technologies, the research aims to provide empirical insights into the integration of digital tools in daily managerial tasks and strategic operations. The study focuses on understanding how digital technologies influence managerial practices, including their knowledge, adaptation, and operational use. It addresses the question: "What are the perceived and experienced digital technologies at the managerial level in the tourism and hospitality industry?" Using a stakeholder approach, it examines how DT has revolutionized hotel operations and managerial experiences, drawing on current real-life business practices in North Cyprus.