eWOM, Revisit Intention, Destination Trust and Gender
| dc.contributor.author | Abubakar, Abubakar Mohammed | |
| dc.contributor.author | Ilkan, Mustafa | |
| dc.contributor.author | Al-Tal, Raad Meshall | |
| dc.contributor.author | Eluwole, Kayode | |
| dc.date.accessioned | 2017-04-20T08:10:53Z | |
| dc.date.available | 2017-04-20T08:10:53Z | |
| dc.date.issued | 2017-04 | |
| dc.department | School of Computing and Technology | en_US |
| dc.description.abstract | This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed. | en_US |
| dc.identifier.issn | 1447-6770 | |
| dc.identifier.orcid | TR255914 | en_US |
| dc.identifier.orcid | TR214500 | en_US |
| dc.identifier.uri | https://hdl.handle.net/11129/3211 | |
| dc.language.iso | en | |
| dc.publisher | Elsevier | en_US |
| dc.relation.ispartof | Journal of Hospitality and Tourism Management | |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | eWOM, Destination trust, intention to revisit, gender | en_US |
| dc.title | eWOM, Revisit Intention, Destination Trust and Gender | en_US |
| dc.type | Article |
