The analysis of consumer attitudes towards online and mobile banking in Nigeria
| dc.contributor.author | Chikwendu, Uzoma David | |
| dc.date.accessioned | 2014-09-19T12:47:09Z | |
| dc.date.available | 2014-09-19T12:47:09Z | |
| dc.date.issued | 2013-08 | |
| dc.description | Master of Arts in Marketing Management. Thesis (M.A.)--Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Business Administration, 2013. Supervisor: Assoc. Prof. Dr. Mustafa Tümer. | en_US |
| dc.description.abstract | ABSTRACT: Online and mobile banking, not just in Nigeria has experienced tremendous growth. The banking sector in Nigeria has come to experience reasonable amount of changes as a result of the rapid change and contribution of information technology in the society we live in. And it has been widely implemented by banks in Nigeria. The quest for global significance, have got majority of the banks jumping in on the opportunity the information technology era brings with it. The development of online and mobile banking system have in one way or the other affected the way in which customers/consumers carry out cash transactions in day to day life. The purpose of the thesis seeks to examine the meaning of electronic banking and its origin in Nigeria and analyze the degree of consumers’ attitudes towards this system of banking, and the challenges they seem to be faced with, with possible suggestion on how the policy can be improved. Keywords: Online Banking, Mobile Banking, Consumer Attitudes, Behaviouriv . ………………………………………………………………………………………………………………………………………………………………………………………………………… ÖZ: Online ve mobil bankacilik sadece Nijeryada degil, diğer ülkelerde de hızlı bir gelişim gösterdi. Nijerya’daki bankacılık sektörü de bilgi teknolojilerindeki gelişmeden olumlu yönde etkilendi. Bu etkileşimden dolayı da Nijerya’daki bir çok banka, bilgi teknolojilerindeki gelişmeyi uygulamak zorunda kaldı. Online ve mobil bankacılık sisteminde oluşan gelişmeler, müşterilerin nakit işlemlerini etkilemiştir. Bu çalışmanın amacı Nıjeryadaki elektronik bankacılık sistemini incelemek ve banka müşterilerinin bu banka sistemine karşı tutumlarını, karşılaştıklar sonunları, zorlukları incelemek ve olası çözüm önerileri sunmaktur. Anahtar Kelimeler: İnternet Bankacılığı, Mobil Bankacılık, Tüketici Tutum, Davranış. | en_US |
| dc.identifier.citation | Chikwendu, Uzoma David. (2013).The analysis of consumer attitudes towards online and mobile banking in Nigeria. Thesis (M.A.), Eastern Mediterranean University, Institute of Graduate Studies and Research, Dept. of Business Administration, Famagusta: North Cyprus. | en_US |
| dc.identifier.uri | https://hdl.handle.net/11129/1347 | |
| dc.language.iso | en | |
| dc.publisher | Eastern Mediterranean University (EMU) - Doğu Akdeniz Üniversitesi (DAÜ) | en_US |
| dc.relation.publicationcategory | Tez | |
| dc.subject | Marketing Management | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Financial Services Industry - Marketing | en_US |
| dc.subject | Internet Banking - Mobile Banking - Consumer behavior - Nigeria | en_US |
| dc.subject | Banks and Banking - Internet Banking | en_US |
| dc.subject | Online Banking, Mobile Banking, Consumer Attitudes, Behaviour | en_US |
| dc.title | The analysis of consumer attitudes towards online and mobile banking in Nigeria | en_US |
| dc.type | Thesis |
