City Branding and Identity

Abstract

The well-being and satisfaction of citizens and visitors are strongly influenced by the image of a city or place, to which monumental or iconic buildings have a great contribution. The paper aims to discuss the influence of iconic architecture through creating identifiable images on Quality of life. The paper, firstly, puts forward very briefly the concepts of City Identity and Branding with an emphasis on city image, which is limited to the contribution of iconic buildings. Secondly, the paper discusses the contribution of iconic buildings through their meaning in terms of the image of the city to QOL.