How to unlock the benefits of ecotourism: a case study of Karpaz, North Cyprus

Abstract

Purpose This research was motivated by the strong desire of the researchers to make an impact on the protection and conservation of the environment and to make recommendations to enhance sustainable ecotourism development in the Karpaz peninsula, North Cyprus. The aim of the research was first to assess the current challenges faced by those involved in ecotourism and sustainable practices and secondly to develop solutions for these challenges. Design/methodology/approach Qualitative applied research was used with the objective of combining the concerns of local entrepreneurs with the knowledge of the members of the ecotourism associations and organisations to raise public awareness, empower locals, bring social change and improve the lives of the local community. Twenty in-depth interviews were conducted with ecotourism entrepreneurs, members of the Ecotourism Association, the Ecotourism Movement and the Karpaz Ecotourism Cooperative. Findings The results showed that the main challenges faced were a lack of finance, a lack of support from the local and national governments and a lack of knowledge regarding ecotourism and sustainable development amongst members of the local community. The solutions are educating the local community about agri-ecotourism, putting pressure on local and national governments to support agri-ecotourism, getting other tourism associations such as tour operators on their side and setting up farming cooperatives for farmers. Originality/value The value and originality of this study lie in the use of applied research approach with its social agenda of finding solutions which can be developed from the new knowledge which arises from the study.