Digital Conversations on the Blogosphere

Abstract

Blogs or weblogs are shared online journals that allow individuals or groups to share entries about their experiences, ideas and opinions. One of its common feature; the comment section, is the major facilitator of digital conversations on the blogosphere and it has earned little scholarly effort unlike news entries. Through a qualitative research technique of in-depth interview among fifteen active blog visitors of Linda Ikeji, a Nigerian A-list blog, this study sought to understand why blog readers involve or engage themselves in digital conversations on blogs. Findings show that that blog visitors seem to be primarily motivated to involve themselves in digital conversation for three main reasons; opinion sharing (Checking other commenters/ blogger and, alternating the dominant flow of conversation) digital conversational perks and interest.